Brand+OS™ Intelligence Suite

A complete brand system that:
✓ Builds your identity
✓ Defines your strategy
✓ Creates your assets
✓ Powers your campaigns
✓ Evolves with your business
✓ Stays consistent everywhere

All in one flow.
All in one dashboard.
All fully yours.

Brand+OS is more than a tool — it’s a brand partner that grows with you.

The Brand+OS system and its processes are proprietary intellectual property of the+bma and Fluidity AI. Unauthorized duplication is prohibited.

BrandOS™ is the world’s first adaptive brand operating system—engineered to unify identity, strategy, behavior, personality, and content creation in one continuous flow. It’s the foundation for any modern brand that wants consistency, speed, and future-proof performance.

— The BrandOS Team

Before & After Brand+OS™

Before Brand+OS:
❌ Confusing tools
❌ High agency fees
❌ Templates
❌ No strategy
❌ No brand system
❌ Inconsistent assets

Your brand, upgraded.

After Brand+OS:
✔ Complete identity
✔ Full strategy
✔ Campaign-ready assets
✔ Living Brand Profile
✔ Instant updates
✔ Built for growth

The Difference
with Brand+OS™

Here’s the quick breakdown:

Traditional Agencies

Great work — but slow and expensive.
• Long timelines
• Multiple meetings
• High fees
• Limited ongoing support

None of them give you what Brand+OS does.

DIY Brand Builders

Fast and cheap — but shallow.
• One logo
• Basic kits
• No strategy
• No growth support

Design Platforms

Lots of tools — but you have to build everything yourself.
• Templates
• Creative skills required
• Zero automation
• No long-term consistency

If you're looking to build or refresh your brand, the choices can feel overwhelming. Traditional agencies… DIY logo builders… design platforms… everyone promises something.

A Smarter Way to Build Your Brand

Why Clients Choose Brand+OS:

• Your brand is built in minutes, refined by real creative professionals

• No long timelines, no agency fees, no guesswork

• A Living Brand Profile that keeps everything consistent automatically

• Simple, predictable pricing

• Campaign and launch tools included

• Built to scale with your business

Brand+OS Makes Every Dollar Count

Instead of paying thousands for a one-time agency project or spending hours on DIY platforms, Brand+OS gives you:

✔ A complete brand system
✔ Unlimited updates
✔ Professional refinement
✔ Future-proof brand evolution

The Brand+OS system and its processes are proprietary intellectual property of the+bma and Fluidity AI. Unauthorized duplication is prohibited.

How Brand+OS Intelligence Suite Works

1. Build Your Visual Identity

(Visual Construct)

We capture your style, colors, imagery, and the overall “look” your brand should present to the world. The result is a unified visual language that keeps your brand recognizable, polished, and consistent—across every platform and every asset.

You get:

• Your brand’s visual blueprint

• Style rules and artistic direction

• A ready-to-use visual identity system

The Brand+OS system and its processes are proprietary intellectual property of the+bma and Fluidity AI. Unauthorized duplication is prohibited.

A smarter way to build, manage, and grow your brand—step by step.

The Brand+OS Intelligence Suite transforms everything you know about branding into a guided, AI-powered journey. Instead of juggling designers, strategists, and marketers, you follow a clean pathway that builds your brand from the inside out. Each module works independently—yet together they form one powerful operating system for your business.

2. Shape Your Brand Personality

(Personality Construct)

Next, we define the personality behind your brand—how it thinks, behaves, and speaks. This includes tone of voice, character traits, archetype alignment, and even “brand ethics” that guide good vs. bad communication choices.


You get:

• A structured brand voice

• Messaging guidelines

• Behavioral rules your brand follows everywhere

3. Unlock Your Selling Points

(Solid Point)

Now we turn your brand personality and visuals into selling power. We extract the strongest reasons someone should buy from you and convert them into high-impact talking points, benefits, and positioning statements that support your marketing and sales.

You get:

• Top-level selling points

• Benefit-driven messaging

• Conversion-ready positioning

4. Build Archetype-Driven Campaigns

(Archetype Ad Suite)

With your identity in place, we generate ad campaigns that match your brand’s archetype, voice, and goals. These campaigns include hooks, headlines, visuals, angles, and creative direction—ready for your marketing channels.


You get:

• Full ad campaign concepts

• Platform-specific creative ideas

• Archetype-driven marketing themes

5. Activate Your Multi-Channel Strategy

(Trifecta Media)

Your campaigns don’t live in isolation. The Trifecta module connects social media, email, and supporting media to produce a cohesive message across all channels. One idea turns into an entire media mix.



You get:

• Coordinated social posts

• Smart email angles

• Supporting media assets

• A unified content rollout

People and culture

Our strength comes from our people.
We don’t rely on anonymous outsourcing or unpredictable talent pools. Instead, we invest in building an environment where our teams can grow, create, and lead with confidence.

We believe every voice matters.
Our teams are intentionally assembled—with insight from our in-house media group—to support collaboration, productivity, and the kind of engagement that brings out each person’s best work.

At the+bma, you don’t just work on projects.
You help shape the future of the brands we build.

Eric Moore

Founder / Chief Creative Officer
AI Development

About the Creator of Brand+OS™

Eric is a leading expert in Brand Evolution and the creator of Brand+OS™, the world’s first adaptive AI brand operating system.

As the founder of the+bma, Fluidity AI and an accomplished Creative Director, Eric has transformed how brands are built, managed, and expanded in the AI era. His work combines creative intelligence, behavioral strategy, data-driven insights, and AI-powered automation to engineer brand ecosystems that learn, adapt, and evolve.

Eric’s approach goes beyond traditional branding. He developed the Visual Construct, Personality Construct, Solid Point, Archetype Ad Suite, and Trifecta Media modules—each a strategic engine that empowers companies to scale efficiently and consistently. His Human Factor Initiative integrates AI with human insight to elevate design culture, create economic opportunity, and protect the soul of branding in an automated world.

Eric is a visionary, a builder, and a champion of the Brand Evolution Era—helping businesses unlock their identity, adapt to change, and let their brand flow into the future.

Short Q&A

Q: What makes your approach different from traditional branding?

Brand identity alone isn’t enough anymore. Traditional branding stops at design. Brand+OS begins where design ends. I build adaptive brand systems that evolve with culture, behavior, and business growth. It’s not a logo—it’s a living intelligence. Markets shift. Culture changes. Technology moves. Traditional branding is too slow for the world you’re competing in. Brand+OS creates a system where your brand learns, adapts, and strengthens with every touchpoint. It’s branding rebuilt for speed, intelligence, and scalability.

Q: Is AI replacing creative work?

Not at all. AI is replacing inconsistency, bottlenecks, and inefficiency. Creativity is still—and always will be—human-led. AI just amplifies it.

Q: What inspired Brand+OS™ Intelligence Suite?

I kept watching brands fall apart after the handoff. Guidelines were ignored, assets became inconsistent, and creative teams couldn’t keep up. I realized brands didn’t need guidelines—they needed an operating system.

Q: What is the Human Factor Initiative?

It’s my belief that AI should elevate human talent, not erase it. We use AI to create more opportunities for designers, not fewer.

Lilly Rusco

Co-Founder / CEO

Rob Cass

Co-Founder /
Business Development

Dan Stuckie

Sound Design / Sound Logic

Alicia Bailey

Strategist

Allison Alleman

Co-Founder /
Growth Management Officer

The Team